LIVE SPORTS
Live sports
We manage our partner sports channels across Russia, Belarus, the Middle East, Turkey, and Africa, with a clear focus on acquiring and delivering high-quality live sports content. Our approach covers a wide range of properties, including cricket, soccer, basketball, volleyball, tennis, combat sports such as MMA, boxing, kickboxing, wrestling, and traditional formats, as well as motorsports.
By working closely with federations, leagues, promoters, and rights holders, we secure relevant live content that matches regional audience demand and channel positioning. This allows our channels to strengthen their sports offering, drive consistent viewership, and build long term value in their respective markets.